Guinness 250 Anniversary Stout
December 8th, 2011
By Emily Fredrix Associated Press !/system/artwork/0000/0367/Guinness-250.png!:http://destinationbeer.com/beers/guinness-250 The makers of Guinness are touting a new stout beer in the United States, a maltier, fizzier version of its older, creamier sibling, the world's bestselling stout. This is more about refreshment and zing, said Guinness master brewer Fergal Murray, who created the new carbonated brew. The limited-edition Guinness 250 Anniversary Stout celebrates Arthur Guinness' signing of a 9,000-year lease in 1759 at St. James' Gate Brewery in Dublin, still the company's flagship brewery. When it arrives in U.S. bars and stores April 24, the anniversary brew will be the first new stout Guinness has exported to the United States since it brought over Guinness Draught in the mid-1960s. Guinness Draught, first brewed after Arthur Guinness decided to stop making ales and start making porters in 1779, became synonymous with Ireland over the centuries. More than 1.8 billion pints are consumed in 150 countries each year. The anniversary stout will be available only in the United States, Australia and Singapore, according to Diageo PLC, owner of Guinness and the world's largest liquor producer. The company's other brands include Johnnie Walker and Baileys. The beer is expected to be available for about six months, said Patrick Hughes, brand director for Diageo Guinness USA. A big marketing campaign, complete with advertisements and promotions at bars, launches late this month. Hughes said, We think consumers are really going for brands with that strength and trusted authenticity. They also want something new to taste, which this new beer delivers with carbonation, two types of malt and triple hops, Murray said. Guinness 250 Anniversary Stout also has more alcohol, at about 5 percent by volume, compared with 4.2 percent for Guinness Draught. Fredrix, Emily. (2009) Guinness 250 Anniversary Stout.